Business Overview

Our Company was originally incorporated as TV Vision Private Limited on July 30, 2007 and was converted into a public limited company on June 23, 2011. We are engaged in the business of broadcasting and content production.

Our Company is a wholly owned subsidiary of SABTNL which has an experience of more than 16 years in the Indian M&E industry. SABTNL is engaged in the business of content production and syndication. It was engaged in the business of broadcasting and operated a channel named "SAB TV", which was later hived off by selling to SET Satellite (Singapore) Pte Limited (a group Company of SONY Corp.) in the year 2005.

Our Company launched a Music and Comedy Channel viz. "Mastiii" in July, 2010. The commercial operation of the channel was started from September, 2010. Our programming involves comedy gags interwoven with Hindi songs. Based on the viewer's profile during different time bands, our channel telecasts a mix of old and new Hindi songs. It offers a mix of Hindi music with comic satire & skits in various formats such as gags, jokes, spoofs etc. Typically, Hindi songs telecasted by us are licensed from third parties while the comedy gags are produced in-house and acquired from third parties. We have engaged various artists, script writers, directors & technicians who help us in producing quality content to attract viewership. Our Company is ably supported by the network and programming experience of SABTNL, by virtue of it being our Promoter and holding company.

We believe that our channel is one of the major players in Hindi music genre in the Indian M&E industry. It was rated as the no. 1 television channel in the music genre in the cable & satellite analogue households 15+ years group across HSM during weeks 18 to 37 ending September 10, 2011 amongst group of 9XM, MTV, B4U Music, Channel V, Music India, E 24, Zoom, Zing, VH1 and ETC. Also, Mastiii reached an audience base of 73.8 million audience during weeks 15 to 37 ending September 10, 2011 (Source: TAM People Meter System).

While "Mastiii" is positioned as a pan-India channel with a view to penetrate across the whole M&E industry in India, the channels launched/in the process of launching by our Subsidiaries target the audience of specific regions of India.

Television Channels operated by our Company and our Subsidiaries:

Dhamaal:
"Dhamaal" is a Hindi General Entertainment Channel operated by UBJ Broadcasting Private Limited, our wholly owned subsidiary, with a region specific target audience of Rajasthan, Madhya Pradesh and Chhattisgarh. The channel telecasts a mix of Hindi language oriented entertainment programs alongwith regional language specific programs to attract the viewership of target audience. The programme mix displayed on the channel primarily includes comedy and thriller programs apart from movies, music, soaps etc.

The channel garnered 13.1 GRPs whereas Sahara Samay MP and Big Magic garnered 12.1 and 10.2 GRPs respectively in week 37 ending September 10, 2011 in the cable & satellite households 4+ years group across Madhya Pradesh, Chattisgarh & Rajasthan market. It has also reached an audience base of 12 million in the week 15 to 37 ending September 10, 2011 (Source: TAM People Meter System).

Television channel proposed to be launched by our subsidiary

Dhamakaa (name proposed to be changed to Mauj Mastiii):
"Dhamakaa" is expected to be launched in October, 2011 by our wholly owned subsidiary, MPCR Broadcasting Service Private Limited. Our company has applied to MIB for change in name of the television channel to "Mauj Mastiii", which is pending approval. It is a Hindi General Entertainment Channel which will focus on broadcasting a mix of Hindi language oriented entertainment programs alongwith regional language specific programs to attract the viewership of target audience of the state of Gujarat.

Also, our Subsidiaries have made applications to the MIB seeking approval for uplinking and downlinking of three Hindi General Entertainment Channels in the name of "Dholiya", "Mastiii Plus" and "Durdanto" in other geographical regions of India, which are pending as on date.

Our Strengths

SABTNL parentage
We believe, our Promoter, SABTNL is an established player in Indian M&E industry. This provides us with a competitive advantage, particularly in attracting new customers, talent and economy of cost in relation to the cost of the contents produced. Our Company is ably supported by the network and programming experience of SABTNL which is focused on content production and syndication, being its core competence for years. We believe that SABTNL is amongst the few multi-lingual content production houses creating contents in various Indian regional languages including Marathi, Tamil, Kannada, Telugu and Gujarati, besides Hindi. Over the years, SABTNL has established itself as a producer for content across various programming genres like comedy, drama, thriller, talk show, current affairs programs etc. SABTNL also provides us with access to management talent and professionals with M&E industry knowledge.

We believe that our relationship with SABTNL has facilitated our entry and growth in Indian M&E industry, and will continue to help us achieve our strategic objectives to expand our business, increase our market penetration and continue to attract and retain talented professionals. This has also helped us make a presence in the industry in such a short span of time since its launch.

In-house creative team
We have an in-house creative team that produces comic skits in various formats such as gags, jokes, spoofs etc. These comedy gags are produced according to the viewing patterns of the diverse audience set. We believe that our creative team has innovative thinking coupled with creativity which helps us in delivering quality content. This helps us in reducing our dependence on the third parties for acquiring programming content and thus reduces our cost.

Distribution network and wide reach
We believe the success of our channel "Mastiii" can be attributed to our distribution network including cable operators and DTH operators leading to wide reach and viewership.

The distribution activities in relation to our region specific channels namely "Dabangg" and Dhamaal" are concentrated in the specific regions in which they are being broadcasted.

We enter into agreements with multi system operators, cable operators, and other DTH providers across India and also in specific regions to increase our penetration.

Experienced management team
Our management team includes experienced and qualified professionals. Our senior management team has experience in the M&E industry. Our Directors, Mr. Gautam Adhikari and Mr. Markand Adhikari have around 30 years of experience in content production and broadcasting and have been instrumental in establishing and operating our businesses. Mr. Hersh Bhandari, Vice President – Sales, has an experience of around 19 years in the business development and marketing pertaining to the M&E industry. Ms. Anita Varma, Vice President – Programming & Operations has an experience of about 12 years in developing and producing content for different channels. We believe that the experience of our management team and understanding of the media and allied sector will enable us to continue to take advantage of both current and future market opportunities.

Emphasis on regional tastes and audience preference
We are concentrating on developing Hindi General Entertainment Channels through our various Subsidiaries that appeal to the specific preferences of the viewers in various regions of India. The channel "Dabangg" operated by HHP Broadcasting Services Private Limited, our wholly owned subsidiary, targets regions of Uttarakhand, Uttar Pradesh, Bihar and Jharkhand whereas the channel "Dhamaal" operated by UBJ Broadcasting Private Limited, our wholly owned subsidiary, targets the regions of Rajasthan, Madhya Pradesh and Chhattisgarh. We believe that a key factor to our success is our ability to cater to local tastes and audience preferences.